23A-Your Ventures Unfair Advantage

1. Marketing Experience: I have experience doing marketing, such as social media for multiple companies

• Valuable: Marketing is extremely vital for a businesses growth, this is extremely vital 
• Rare: This skill isn't really that rare, but i like to think i kind of have my own style or approach to things 
• Inimitable: Although the usage of marketing is surely imitable, I believe the style that I use is somewhat inimitable 
• Non-substitutable: I could easily pay someone to cover the marketing aspect of the company, but that would waste money on something i actually enjoy doing 

2.  Everlasting Market 

• Valuable: with thousands of new students coming to campus each year, the market will likely never die out as long as there are students on campus
• Rare: this is relatively rare, most companies have to create a new market for them to reach every year, being located on campus basically does that for us
• Inimitable: No other company in my segment has the benefit of new students coming to campus each year 
• Non-substitutable: Most companies die out due to the lack of people in their market

3. Greek Life Affiliation 

• Valuable: This gives me instant connection to thousands of students across campus 
• Rare: Greek Life Affiliation is definitely not rare, but that it for sure helps the business
• Inimitable: It would be very hard for someone to find a better way to connect with so many students as a whole
• Non-substitutable: I find this to be non-substitutable, i think having access to thousands of similar students across campus and knowing what appeals to them is invaluable

4. Entrepreneurship Experience 

• Valuable: This is extremely valuable because i have previous knowledge on what it takes to make it as an entrepreneur 
• Rare: This experience is not rare, but something that is very valuable 
• Inimitable: This could be easy to imitate, but I think the hardest part about this is going out and doing things that gives you experience as an entrepreneur 
• Non-substitutable: This resource is not substitutable

5. Financial Capital 

• Valuable: You would not be able to start up a company like mine without having the capital 
• Rare: This may be rare, not everyone has the capital they need to start up a business 
• Inimitable: This could be imitated, a lot of people either have or know ways they can get enough capital to start a business 
• Non-substitutable: You could go to investors or take out a loan to get the capital you need

6. Interpersonal Skills

• Valuable: Being able to create good connections with people, especially customers is extremely important 
• Rare: This resource is not rare, many people have good people skills 
• Inimitable: Its hard to imitate someone who is good with people, for some it just comes naturally 
• Non-substitutable: There is no substitute for good connections with people, especially in business 

7. Education 

• Valuable: The education I am currently receiving in Business is vital to my future as a businessman
• Rare: This resource is not rare, many people go to college and receive a degree in business 
• Inimitable; Although education can be obtained anywhere, I think what UF offers is very hard to imitate in terms of education
• Non-substitutable: This resource is substitutable, I think people could be well educated without going to school nowadays 

8. Customer-First Mentality 

• Valuable: This mentality is important to have in business, this will allow me to receive great feedback and create a beneficial word of mouth 
• Rare: This may be rare, alot of companies to not care about their customers let alone put them first 
• Inimitable: In my line of business this would be very hard to imitate because there is no other competition that offers the same options as me
• Non-substitutable: This resource is not substitutable 

9. Genderless Demographic 

• Valuable: Not having to appeal to any gender is very valuable 
• Rare: This is not rare 
• Inimitable: This is easy to imitate, a lot of companies appeal to more than just one gender 
• Non-substitutable: This resource is non-substitutable 

10. Maximum Conveniency 

• Valuable: Being able to adhere to any students needs and provide them with the most convenient experience will be vital
• Rare: There are no other companies with this resource so it is rare 
• Inimitable: It could be imitated, but that would take hiring people to be willing to drive places for your customers
• Non-substitutable: I could hire people to drive for me but that is only something I would do if the businesses grows to that point 

My top resource is #1. I think that the service plan and idea will be able to sell itself, I think it is a good enough service as to where people will want to use it if they are exposed to it. Since I am experienced in Marketing, it will be easier for me to reach my market and the people that I am targeting; that is extremely valuable.